Top 5 White Hat and Black Hat Search Optimisation Techniques



Staff member
Search engine optimization, as with all things in life has a good, wholesome, fair and right way of doing things and a bad, unfair, downright naughty way of doing things. To describe the two SEO methodologies the terms “White Hat” and “Black Hat” SEO were coined.

We sit very firmly in the white hat camp believing that while black hat SEO techniques might have some short term positive effect, the long term implications can be disastrous for your website and in turn your business.

Top 5 Black Hat SEO Techniques
1. Hidden Content
2. Meta Keyword Stuffing
3. Meta Keywords
4. Doorway or Gateway Pages
5. Link Farming
Top 5 White Hat SEO Techniques
1. Quality Content
2. Use Structural (Semantic) Mark Up and Separate Content from Presentation
3. Titles and Meta Data
4. Keyword Research and Effective Keyword Use
5. Quality Inbound Links

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